Nestled in the picturesque 1881 district of Chilliwack, Urban Fig stands as a dynamic photography enterprise. Helmed by Jete Devisser, the founder and primary photographer boasting a decade of experience and over 1,000 successful shoots. Beyond specializing in engagements and weddings, Urban Fig shines in the realms of graduation ceremonies, family portraits, and captivating branding sessions.
When Urban Fig Photography (UFP) embarked on a venture to dominate the wedding, engagements, and events markets, Jete recognized the necessity for a brand overhaul. Although UFP possessed an existing logo and brand identity, they lacked strength and memorability, failing to align with the current essence of the UFP brand.
The result was a refined and memorable brand identity that better reflects Urban Fig Photography’s elevated, editorial approach to capturing life’s most meaningful moments. The new logo combines sophisticated typography with a distinctive diagonal element, creating a modern and timeless visual identity that feels both artistic and intentional. The refreshed brand gives Urban Fig a stronger presence across the wedding, engagement, events, and branding markets while creating a cohesive foundation for continued growth.
