Nestled in the picturesque 1881 district of Chilliwack, Urban Fig stands as a dynamic photography enterprise. Helmed by Jete Devisser, the founder and primary photographer boasting a decade of experience and over 1,000 successful shoots. Beyond specializing in engagements and weddings, Urban Fig shines in the realms of graduation ceremonies, family portraits, and captivating branding sessions.
When Urban Fig Photography (UFP) embarked on a venture to dominate the wedding, engagements, and events markets, Jete recognized the necessity for a brand overhaul. Although UFP possessed an existing logo and brand identity, they lacked strength and memorability, failing to align with the current essence of the UFP brand.
Following an exploratory call to grasp UFP's target audience, the process of crafting brand identity concepts commenced. Conducting a gap analysis, we evaluated the old website in comparison to local competitors, identifying missing elements. We developed Information Architecture (IA) and User Experience (UX) wireframes to encapsulate all services. Transitioning to UI design, we seamlessly integrated the brand identity, resulting in a cohesive and unified look and feel.
